“Pure Love” as a tribute to women and reigniting the never ending love affair between women and their clothes. It’s an empowering message for modern Black Indigious women of colour and encouragement for them to wear #MadeInAfrica & Black Designers. Award-winning Pan-African Ghanaian luxury womenswear brand, Ophelia Crossland taps into the concept and notion of pure unadulterated love for their latest Spring/Summer 2020 Collection. Inspired by radiance and love, Ophelia Crossland uses these themes to create a modern, fresh feminine silhouette and vibrant textures for the Modern woman of colour. Floaty, Flattering ,fresh ,feminine looks are what the brand is all about for the new season.
“Our world has changed drastically in the past few months which has forced us to think on the edge and be more daring,” Ophelia Okyere-Darko, Creative Director of the eponymous brand, revealed in an introductory video.
For the Pan African fashion label, COVID-19 and Black Lives Matter Protests have taught the team to think on the edge and evaluate what matters most in their lives; for them that is Pure Love. According to Ophelia Okyere-Darko, the collection was a tribute to the bravery of women all over the world and reignite their love for clothes.
“Women have mostly been affected by the disruptions that have occurred in the world juggling several roles so as we gradually ease into the new normal, we want to spark a never ending affair with their clothes,” she added. The new collection introduces a wide array of antique gold prints, fine embroidery on cotton, lines and crepes to make these gorgeous garments. Ophelia Crossland believes that love is radiant, charming and too beautiful to be hidden in a closet.